Just Cause You Can, Doesn’t Mean You Should!

Someone once said, “Photoshop, an instrument for good… or pure evil”, or something like that. The fact is that Photoshop allows us to do some really amazing things, but this… this is too far! These are just three samples of many that Benetton released for their most recent UNHATE ad campaign. Benetton, known for it’s shock value ad’s is always looking for new ways to get peoples attention through shock value. Within hours of it’s publishing, there was such an outcry that they were forced to pull everything. Yes, it seems you can go too far! To all my retouch brothers and sisters, remember the old Biblical adage, “With much power comes much responsibility”!



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