Art Directors… Art Directors… Flash is not Magic!

Okay, YES, I am an Art Director too.  But I still shake my head and smile at these big agency AD’s who want their cake and eat it too.  I find it humorous that they can send me a full size web banner in a layered PSD file that’s over 80MB, want it animated in Flash with multiple things happening, want me to meet the web standards of a 40K final file size, and then get upset when, “the image quality isn’t the same as what they sent me”…!?>:-))  Har-dee-har-har!!!

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